Hello. I’m Willa.

Product Design Manager @ NBC News

Manages a team of product designers focused on web products (both desktop and mobile web) for major news brands: NBC News, MSNBC, CNBC, and occasionally Telemundo and Today. The team focuses on high visibility parts of the product like homepage package redesigns, branding updates, advertising implementation, video improvements, and new bets.

Product Design Manager @ Meta

Managed a team of product designers in shipping high quality, user-focused designs across four different product areas: Fundraising, Climate, Civic, and a systems design team. These teams are highly collaborative, focus product work on user need, develop products at a global scale, and design across mobile and web, as well as the Meta product suite (Facebook, Instagram and WhatsApp). Focus is on fundraising products below.

Excerpted from source: “People make donations — big and small — every day using our technologies, and they add up to real positive impact. Over $7 billion has been raised across Facebook and Instagram for nonprofits. Over 80% of donations this year were from fundraisers created by people and shared with their friends and family, and is the #1 way that people donate on Facebook. On Facebook, the fundraisers with the most dollars raised in 2022 were related to Ukraine relief, Ramadan and animal protection. On Instagram, the fundraisers with the most donations this year were related to Ukraine relief, gun safety and the floods in Pakistan.”

Some projects my team worked on: Giving Tuesday 2021, Giving Tuesday 2020, Instagram fundraising, fundraising in audio rooms, Australian Wildfires

Work covered in: Forbes (also here), TechCrunch, Mashable, Variety, Real Simple, USA Today, ABC News, CBS News, NBC News, The Guardian, and more

Product Designer @ Meta

Worked on two different teams as a product designer, working on the fundraising product suite and as well as the memories product suite. Shipped high quality work solving people and business needs, contributed to product strategy direction, and collaborated closely with other team leads in engineering, product management, research, product growth and data, among others.

Selection of Projects: Memories home, New memory products, Birthday fundraisers milestone

Press: Forbes, TechCrunch, and more

Senior Product Designer @ Twitter

Worked on multiple aspects of the Twitter product as a product designer, including notifications, tweet anatomy, and other complex design system challenges like how conversations worked and overhauling app-wide settings. Designed for both mobile and web.

Kleiner Perkins Design Fellow

Member of the inaugural design fellow class for the Kleiner Perkins Fellowship program. As part of this fellowship, I interned as a product designer at Twitter while I was a graduate student.

Covered in: Fast Company, The Next Web

MFA in Interaction Design @ School of Visual Arts

Two year masters program in interaction design at School of Visual Arts in New York City. Interned at Twitter between the two years, and freelanced as a graphic designer during the school year.

Lead Graphic Designer @ ACLU (American Civil Liberties Union)

Worked on a variety of design projects (print, branding, web, etc.) at the ACLU national office and also supported many state affiliate offices. Design work included print reports, member newsletters, logos, brochures, web assets, digital and print ads, and event materials like t-shirts and pocket cards. Also partnered with the video producer to create animations, graphics, and video shorts for social media.

Work covered in: NY Times blog, Variety, The Nation, The Hill, Metro, and featured on the CBS jumbotron in Times Square.